THE PROBLEM —
In a world where AI is everywhere around us, the
human impact of this technology continues to take shape.
We have yet to understand all the potential risks and benefits of big leaps forward in AI – and the automation it enables. Not to mention small incremental changes in machine learning over time. Companies implementing AI need to understand the perceptions of customers, employees, policymakers, activists, analysts and other stakeholders. Only then can we evaluate impact and solve for any unintended erosion in your company’s brand reputation.
THE RESEARCH —
The benefits of AI are real, but so are the risks.
We’ve done exhaustive, proprietary research that measures the risks to brand reputation associated with AI – by industry, by company and by audience segment. And the concerns go well beyond job losses and labor impacts. Your internal and external stakeholders are concerned about data privacy, hacking, the safety of AI-powered machines, ethical biases in algorithms and more.Learn more